first direct | The Apology

first direct is an online and phone only bank in the UK. If you know them, you love them, but most people have never heard of them. When first direct came top of the independent banking league tables their competitor banks were made to display the results publicly. This seemed a little unfair, so we made a tongue-in-cheek apology to the other banks about the free publicity first direct was getting at their expense.

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By the end of the campaign current account acquisitions were up 55% on the previous year.