VOLT: A Molson Coors Studio
In 2020 we launched an in-house agency in the middle of Covid. From four people to 54, 30+ brands, two countries and multiple awards. VOLT Studio reduced agency spend across marketing by 26% in 2022, drove production spend down by 38% and helped to reduce overall non-working expenses by 10% year-over-year. More importantly we made some great work. These are the pillars that success is built on.
Newsroom Approach
The cultural engine that drives the agency. Generates reactive content, campaign insights and a relentless experimental mindset.
Social Point of View
Turns high-level brand foundations into a clear lens on content and culture. Used to guide creative ideas, give feedback and keep brands distinct and consistent.
DNA One-Pager
Simple shortcut to tone, target audience and overall vibe. Allows for quick approvals and easy brand on-boarding.
One-line briefs
Official or proactive, our one-line briefs start from business objectives and get down to the heart of the problem to make ideas
